Discover powerful copywriting secrets that will have you selling like a pro...
"Want To Make Over $100,000 A Year From Your Writing?
You Can. Discover How To Write Less And Earn More... Starting TODAY."
I've been writing copy for 30 years, and I love it.
30 years?! Yes, I know. It's a LONG time, amazes me, too. I can still remember the first few ads and press releases I wrote, back in the days of my first computer, an Apple IIe... it had a whole 64KB of RAM. I've written a lot of copy since then, and I love teaching copywriting.
Learning to write copy made me a successful writer
I started my writing career writing romance novels, and became a copywriter completely by accident.
I was running a business, and we couldn't afford the expensive newspaper display ads we were running every Sunday.
One day, I got a sudden rush of blood to the head and wrote a press release. I sent it to all major media outlets. As a result, we got huge magazine and newspaper coverage, as well as TV coverage. Goodbye to expensive paid advertising -- I discovered the power of words to promote, and sell.
Within months, I was writing all kinds of advertising material, publicity, and marketing collateral for business owners. I was so busy I had to quit my day job, and barely had time for my "real writing", which was writing novels.
Over the years, it's dawned on me that I was LUCKY to get my start in copywriting with real-world experience. When I wrote that first press release, I didn't have time to wonder whether my copy was "good". I just wrote the release, addressed the envelopes and stuck them in the mail.
Lesson learned: in copywriting, getting it DONE beats getting it "perfect".
It annoys me when copywriters try to shroud basic writing skills and common sense in mystery. There's nothing mysterious about copywriting. It's a practical skill every writer needs. I'm convinced that writing copy made me a better writer.
Here's why. I learned that you're writing for an AUDIENCE. The more you can put yourself in your reader's shoes, the more successful you'll be as a writer.
If your writing isn't selling -- or selling as much as you'd like
Let's imagine that:
* You're a competent and hard-working Web writer who's stuck writing 500-word articles for $30 because you don't know how to sell yourself to get better clients;
* You're a Kindle author whose books don't sell -- you want your books to SELL as they deserve to;
* You're an experienced blogger who writes blog posts for $10 -- you want to get paid $150 and more per blog post;
* You're a generalist writer who sells just an article a month, after writing 50 query letters to magazines and websites. You want to SELL articles as fast as you can write them;
Can you see yourself in those descriptions? Many writers -- I'm tempted to say most writers -- get stuck, because they lack the ability to sell with words.
Here's the solution to those challenges and many more… copywriting expertise
Copywriting expertise is a skill you can develop. All you need to learn are a few strategies and tricks.
If you can write an email message that gets a response, you can learn to write copy
In 2000 I was writing copy. I had a loyal stable of clients. I was writing for computer magazines too. The pay for the mag gigs wasn't great, but I enjoyed it.
Suddenly two of the magazines for which I was writing folded. Ho hum -- I had to replace that income, so I just got some additional copywriting clients.
It hit me then -- copywriting is the foundation of my writing career. It helps me to write, and to sell.
Other magazine writers, who couldn't fall back on their copywriting skills, didn't cope nearly as well with the tech wreck.
When I coach writers, I usually give them some copywriting tips, because whatever you're writing, you need to SELL it. Unless you know how, you're stuck.
Can YOU write copy?
I'm fond of telling new copywriters that "if you can write an email message which gets a response, you can write copy." You can. Anyone can do it.
Yes, you can. It will make all the difference in your writing career.
NEW -- "Buy Me!" Copywriting For Writers -- Workshop
Here's what students say about our "Buy Me!" Copywriting For Writers Workshop
If you can write, you can sell your writing
Copywriting has a mystique, which is silly. It's a practical form of writing. Every writer who wants readers needs to know how to sell, and any writer can write the copy for his own work… It's fun to do.
Get started, and you'll be amazed at how much your writing will improve, because you're thinking about it in a new way. And of course, your income will increase.
Here's what's included in "Buy Me!" Copywriting For Writers -- Coaching Workshop
"Buy Me!" Copywriting For Writers
Four weeks of lessons. Each lesson is 20 to 25 pages in PDF form.
You receive the first lesson and bonuses immediately.
Then you download a lesson every week.
Each lesson has exercises. You complete those exercises, and send some of them to me.
Week by week, your copywriting skills will grow. Expect inspiration, motivation, and increased income.
Important: Although you receive a lesson a week, you write at YOUR pace, not mine. We're all busy. Therefore, take your time. There's no time clock. Complete the workshop in four weeks, or in four months, it's up to you.
Website Templates for Writers -- with "how to" videos
You can use these professional templates for your own websites, or you can use them to create websites for others.
Includes professional templates for:
* Sales pages
* Squeeze pages
* Thank you pages
The videos show you how to edit and use the pages, even if you've never created a website before.
Bonuses: A Copywriter's Library
With your first lesson, you receive several ebooks which will help you to make the most of your developing skills.
* Copywriting for the Web;
* Blogging success stories;
* Two ebooks on Twitter secrets.
When You Purchase: Must-have FREE software if you're on a Windows machine
If you're on a Windows machine, life can get complicated, especially when you download videos.
You may not have problems, but if you do...
If you're on Windows, and have problems, I encourage you to download and install the following software.
It's FREE software, and it will make your life easier.
* Download without pain
Download Accelerator Plus
* Unzip -- free
* A free PDF reader
* VLC media player: watch your videos in style
VLC free open source media player
If you're using a Mac, you'll be fine -- your Mac already has all the software you need...
Need help? You can ask for any help you need - at any time.
Either Julia (my amazing, hard working assistant) or I will get back to you within hours (often minutes) on a business day, and within eight hours on a weekend.
You're NEVER alone -- Julia and I are here to help.
You'll love this unique copywriting program. Join us.
Questions? Contact me. Please let me know of your successes. I love to hear from you. :-)